Stay ADvised: NAD Sniffs Out Puffery, Scrutinizes Surveys & Weighs in on “#1”

Elanco Itches to Challenge PetIQ Flea & Tick Collar Claims at NAD - Recently, the National Advertising Division (NAD) considered a challenge between competitors in the flea-and-tick collar market. Elanco, which markets the Seresto flea-and-tick collar for dogs and cats, alleged that PetIQ's advertising for its PetArmor Extend collar conveyed several unsupported messages. PetIQ countered that its claims were either non-actionable puffery or adequately substantiated.... By: Davis Wright Tremaine LLP