Spain’s new telemarketing rules and their impact on luxury retail

In luxury retail, client relationships are built on trust, personalisation and carefully managed communication. Direct contact with clients—whether through client advisors, concierge services or targeted outreach—is a key part of the value proposition.This model is now evolving under Spain's new regulatory framework on customer service and commercial communications. Recent measures published in the Boletín Oficial del Estado introduce stricter rules on how companies interact with consumers, with... By: Hogan Lovells