Maryland Targets “Surveillance Pricing” Is It a Warning Shot for AI-Driven Pricing Across Industries, Including Consumer Financial Services

On April 28, 2026, Governor Wes Moore of Maryland has signed into law the nation’s most aggressive state law aimed at so-called “surveillance pricing” and algorithmic price-setting. House Bill 895, titled the Protection From Predatory Pricing Act, will become effective on October 1, 2026. It restricts the use of personalized pricing, consumer data-driven pricing, and certain AI-enabled pricing practices, particularly in the food retail (operating establishments of at least 15,000 square feet)... By: Ballard Spahr LLP