California’s Strikethrough Price Law Takes Center Stage

Similar to our recent piece, there has been an increase in California-based litigation concerning advertising products at allegedly discounted prices and lawsuits claiming that this practice violates California’s laws on false advertising (“Strikethrough Price Law”) have followed. Below, we broadly discuss the: (1) Strikethrough Price Law; (2) typical allegations asserted in Strikethrough Price Law complaints; and (3) implications of the Strikethrough Price Law for retail businesses.... By: Klein Moynihan Turco LLP