[Audio] Gemma Francis on The Lessons In-House BD Teams Need to Hear - Passle's CMO Series EP198
[Audio] Gemma Francis on The Lessons In-House BD Teams Need to Hear - Passle's CMO Series EP198
Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. On the latest episode on the CMO Series Podcast, we sit down with Gemma Francis, a legal BD consultant who spent years working in-house before stepping out on her own. Gemma now works closely with law firms and lawyers to rethink business development approaches, focusing on mindset, practical habits, and bringing associates into the process much earlier. In... By: Passle