Latest Developments in Meta Pixel Class Action Litigation Impacting Financial Institutions

On January 13, 2025, we published a client alert in which we warned that the plaintiffs’ bar had begun adapting theories used in a wave of healthcare website-tracking class actions to target financial institutions, and highlighted a then-recent putative class action against a small Indiana-based community financial institution as an indicator that institutions of every size were at risk. In the fifteen months since that alert, the trend has continued and expanded to a degree that warrants this... By: Krieg DeVault