COPPA Meets Reality: The FTC Signals a New Approach to Age Verification

The Federal Trade Commission (FTC) issued an enforcement policy statement last week which will create a safe harbor under the Children’s Online Privacy Protection Act (COPPA) and its implementing Rule (COPPA Rule) allowing companies to employ age verification technologies without the fear of enforcement action. This new guidance reflects an effort to balance the FTC’s goal of addressing the collection of children’s personal information with efforts to implement age verification online.... By: King & Spalding