Born on Earth Day: The Chasing Arrows Symbol Turns 56 — and California Rewrites the Rules

On April 22, 1970, the very first Earth Day was celebrated. In its honor, the Container Corporation of America — then one of the nation’s largest producers of recycled paperboard — sponsored a design contest to symbolize recycling. Gary Anderson, a 23-year-old architecture student at the University of Southern California, submitted the winning entry: an equilateral triangle formed by three curved, chasing arrows intended to represent the concept of a closed-loop recycling process.... By: Seyfarth Shaw LLP