Email-Tracking Technology: Emerging Compliance Expectations in the U.S., EU and Beyond

The use of email-tracking technology is drawing heightened regulatory scrutiny and has become a growing target of litigation. For many organizations, these technologies, which could be in the form of a “pixel,” “beacon” or URL tracking parameters embedded in links, sit quietly in the background of marketing and operational messages. Yet from a legal and compliance perspective, they raise the same kinds of questions as online tracking tools such as cookies.... By: Pillsbury - Consumer Protection Dispatch