When a Colorway Becomes a Trademark Problem: 7-Eleven Sues Nike Over Air Max 95 Release

A sneaker drop has unexpectedly turned into a viral trademark fight between 7-Eleven and Nike and a strong reminder for companies that trademark risk extends far beyond names and logos. The trademark dispute highlights an important point for brand owners: trademark clearance should evaluate not only names and logos, but also product designs and other visual elements that may function as brand identifiers.... By: Dinsmore & Shohl LLP