Consent Banners Versus Browser Reality: What the Ace Hardware Complaint Alleges

A new class action in the U.S. District Court for the Northern District of California alleges that Ace Hardware tracked users’ online activity through third-party tools before users could make meaningful choices through cookie consent tools, and that it continued even after users took steps to opt out. The plaintiffs claim that the Ace Hardware website intercepted browsing data before consent choices could be made, promised opt-out control but did not honor it, and used multiple third-party... By: Robinson+Cole Data Privacy + Security Insider