Client Alert: California SB 690: What It Does—and Does Not—Mean for Pending CIPA Website-Tracking Claims

On August 31, 2026, the California Legislature passed SB 690, a bill that would narrow the private right of action available under the California Invasion of Privacy Act (CIPA) for certain website-tracking claims. The bill now awaits Governor Newsom's signature. While SB 690 is a significant development for businesses facing CIPA litigation related to website analytics and tracking technologies, it is not the sweeping shield that some early commentary has suggested. Businesses and their counsel... By: Shumaker, Loop & Kendrick, LLP