5 Recent Court Rulings Show Businesses How to Defend Website Tracking Lawsuits: Practical Lessons to Apply Today

Four courts issued five rulings in three weeks this June on website tracking lawsuits, offering a playbook you can use to minimize your chances of getting sued and defending yourself when you do. The rulings addressed the same underlying question: How much detail does a plaintiff need to survive a motion to dismiss or a demurrer over website tracking pixels, cookies, and third-party ad tech? Here’s what happened, and more importantly, what businesses should do about it both before they’re sued... By: Fisher Phillips