The Digital Heartbeat: Rolex, AI, and Counterfeit Protection

Few brands have matched the impact Rolex has had on the evolution of horology. From the 1926 debut of the “Oyster,”[1] the world’s first waterproof case, to the perfection of the “perpetual self-winding rotor”[2] in 1931, Rolex has consistently defined the standards of reliability and luxury that govern the industry today.... By: McDonnell Boehnen Hulbert & Berghoff LLP