When Creators Become Partners: Legal and Brand Protection Strategies in the Modern Creator Economy

As creator partnerships grow in scope, longevity and financial impact, the legal frameworks governing them are adjusting to keep pace. In this Q&A, Libby O’Neill, deputy chair of the firm’s Advertising, Marketing & Promotions practice, and Bess Morgan, deputy chair of the firm’s Brand Protection practice, share their insider perspectives on what brands and creators need to understand about ownership, compliance and the new negotiation environment we’re entering as these relationships become more... By: Loeb & Loeb LLP