New York’s FAIR Act Update: Governor Hochul Signs Chapter Amendment SB 8811 Refining the New UDAP/UDAAP Framework

What Happened? On March 27, 2026, New York Governor Kathy Hochul signed into law SB 8811 (Chapter 94 of the Laws of 2026), a chapter amendment relating to the Attorney General’s ability to protect New Yorkers from unfair, deceptive, and abusive business practices. As we highlighted in March following its introduction, New York’s Fostering Affordability and Integrity through Reasonable Business Practices (“FAIR”) Act represents a fundamental transformation of the state’s consumer protection... By: Alston & Bird