Advertising and Promotion: Time for an Update?

The advertising and promotion process creates many headaches for medtech companies. The start of a new year is a natural time to assess whether your current process is working as intended or creating unnecessary friction. Companies should assess whether the right experts are at the table, whether the process enables efficiency, and whether their process for creating and vetting claims is disciplined and defensible. Addressing these areas can improve both compliance and the quality of promotional... By: Gardner Law