Texas Attorney General Investigates Lululemon Over Alleged “Forever Chemicals” in Activewear. What This Signals for Consumer Products, Apparel, and Wellness Brands

The Texas Attorney General (AG) has issued a Civil Investigative Demand to Lululemon USA Inc. (Lululemon) to examine whether the athletic apparel company misled consumers about the alleged presence of per- and polyfluoroalkyl substances (PFAS), or “forever chemicals,” in products marketed as wellness‑ and sustainability‑focused. The investigation highlights the growing willingness of state attorneys general to use consumer protection laws to scrutinize chemical disclosures, supply chain... By: Foley & Lardner LLP