FTC Proposes Enforcement Policy on Personalized Pricing, Seeks Public Comment

The Federal Trade Commission recently proposed a new enforcement policy statement for businesses that use consumers’ personal data to set individualized prices. The proposal says businesses may violate Section 5 of the FTC Act if they do not clearly explain when a price is personalized, why it is personalized, and what data is used. Public comments are due by September 18, 2026.... By: Morgan Lewis