Website Tracking Technologies Under Scrutiny: A New Liability Frontier Under the DOJ Bulk Data Transfer Rule

Even though the DOJ Bulk Data Transfer Rule does not contain a private right of action, plaintiffs continue to look for new ways to bring claims against companies for alleged violations of the Rule. A recently filed complaint in the Northern District of California continues the novel strategy for plaintiffs’ attorneys pursuing claims centered on website advertising and tracking technology.... By: Paul Hastings LLP