Drip pricing hit by CMA’s first penalty under direct enforcement powers

In the first decision of its kind, the Competition and Markets Authority (“CMA”) has found that the Automobile Association (“AA”), which owns the AA Driving School and the BSM Driving School (“AA Driving Schools”), has breached UK consumer law through the use of drip pricing. The AA has been fined £4.2 million and is required to make refunds to customers exceeding £760,000, resulting in a total financial impact of nearly £5 million.... By: Hogan Lovells