When Success Becomes a Risk: Lessons from Dryrobe Limited v Caesr Group Limited [2025] EWHC 3167 (IPEC)

Every brand aspires to become a household name, but that level of success can often carry hidden risk which can undermine the very influence that the brand seeks to build. The recent decision from the High Court (IPEC) in Dryrobe v Caesr Group (t/a D-Robe Outdoors) offers a timely reminder of the necessary balance between popularity and distinctiveness and illustrates the legal seldom-litigated concept of genericide.... By: DLA Piper