As FTC Increases Enforcement of Made in USA Claims, Companies Should Prepare for More Regulatory Attention

On March 13, 2026, the Trump administration issued an executive order directing the Federal Trade Commission (FTC) to prioritize enforcement actions against unlawful Made in USA statements, signaling heightened scrutiny of country-of-origin representations. In the wake of this directive, on April 14, 2026, the FTC announced enforcement actions and settlements involving three companies alleged to have made unqualified and unsubstantiated Made in USA claims.... By: McGuireWoods LLP