FTC Proposes Enforcement Policy Statement Regarding Personalized Pricing

On August 19, 2026, the Federal Trade Commission announced that it is seeking public comment on a proposed Enforcement Policy Statement (Statement) regarding “personalized pricing”—the practice of using consumers’ personal data (such as inferred income, household size and composition, etc.) to tailor prices offered to consumers.... By: Sheppard, Mullin, Richter & Hampton LLP