Virginia Expands VCDPA with Ban on Sale of Precise Consumer Geolocation Data

On April 13, 2026, Virginia Governor Abigail Spanberger signed the bipartisan bill SB338, amending the Virginia Consumer Data Protection Act (VCDPA) by prohibiting data controllers from selling or offering for sale a consumer’s precise geolocation data. SB 338 replaces the VCDPA’s prior consent-based treatment of precise geolocation data – which allowed data controllers to process that category of “sensitive data” with a consumer’s informed consent – with a new ban on selling a consumer’s... By: Proskauer - New Media & Technology