Better Business Bureau Supports Brands & Influencers With New Influencer Certification Program

The rise of influencers and creator-driven content has fundamentally reshaped online marketing. Brands increasingly turn to influencers to reach audiences in authentic, engaging ways, but this new trend is not without risk. Many influencers are unfamiliar with advertising laws and regulations, and careful oversight can undermine the authenticity brands want from their influencer partners.... By: Kilpatrick