Trademarks for businesses – part 1: understanding what a trademark is

Every day, consumers rely on trademarks to identify and select goods and services from businesses that they know and trust. Over time, trademarks come to represent not only the goods and services of a business, but also the reputation of the business. Trademarks are therefore a crucial aspect of a business’s success. The first entry in this series explains what a trademark is and provides an overview of the different types of trademarks available to businesses.... By: Smart & Biggar